- - It consists of competing commercials
- - Series of competing commercials
- - Exchange of negative commercials
- - Battle of brands
- - Exchange of nasty spots
- - Series of battling spots
- - Feature of a nasty campaign, often
- - Expensive campaign of a sort
- - Exchange of TV smears, maybe
- - Exchange of smears
- - Feature of a vicious campaign
- - Pitchers' battle
- - Coke vs. Pepsi, e.g.
- - Marketing showdown
- - Expensive political campaign battle
- - All-out fight waged by candidates in commercials
- - Contentious marketing clash
- - Marketing battle
- - Commercial competition
- - No-holds-barred commercial competition
- - Ugly marketing battle
- - What Pepsi and Coke engage in, from time to time
- - *Mac-vs.-PC during the early 2000s, e.g
- - Nasty marketing campaign
- - PAC battle
- - Pitching duel?
- - Negative campaign feature
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