- - Herbal Essence's owner, briefly
- - Consumer products giant that makes Tide, for short
- - Bounty maker, briefly
- - Tide manufacturer, briefly
- - Consumer products giant, briefly
- - Consumer giant that makes Pampers
- - Herbal Essences maker, for short
- - Consumer products giant, for short ... or a hint to the answers to the eight starred clues
- - Ivory Soap co
- - Pampers maker, for short
- - Consumer giant that makes Bounty, for short
- - Cincy-based consumer products giant
- - Ohio-based consumer products giant, familiarly
- - Mr. Clean maker, for short
- - Consumer products firm since 1837, informally
- - Pampers maker, informally
- - Frequent MBA case-study source
- - Co. that has sponsored many soaps
- - co. that supplied the union army with soap and candles during the civil war
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